The gifts keep on coming! In February after I saw all the subway posters for Red Bull's Snowscrapers event I contacted both Red Bull and the NYC Parks department to see if I could get my hands on one of them to put up in my apartment.
NYC Parks hooked me up with a tiny foldout poster. I guess beggars can't be choosers, so props to them for actually responding and hooking me up!
Red Bull's rep, Lindsey also got back to me and though she didn't have luck procuring any posters she sent me a surprise package in the mail consisting of a 4 pack of Red Bull, 4 pack of the Red Bull Cola (which I only recently discovered in a supermarket in Tahoe) and a 2006 Red Bull Winter Sports Compilation DVD. Awesome and totally on message =T.
I've always wondered though how large Red Bull's marketing budget is. They sponsor an insane amount of events and teams. Their two F1 teams is mind boggling when Honda can't even keep one afloat (with the help of other sponsors). And that's not all, Red Bull also fields a NASCAR team, soccer clubs and more. Does anyone have any leads on Red Bull's numbers?
I love the styling of their F1 team. I guess it's a good start when your logo already has a badass bull on it. Not a stretch to apply it to your car but if this is the 2009 design, I think they need to step back and go with the previous design where the bull was a much larger and integral part of the car. There may be hope as 2009 test photos show this livery which retains the large bull design. Perhaps the two cars have different designs? Or does the secondary team, Scuderia Toro Rosso, stay with the large bull and the main team sticks with the more conservative paint job?
They also had a pretty awesome promotion with Star Wars back in 2005 when their pit crew dressed up as Darth Vader and Stormtroopers for the Monaco Grand Prix.
20090421 Red Bull sent me the poster I requested but with a bonus! Signed by Pat Moore! SICK! Talk about brand engagement...