I find it hard to imagine the Arnell Group taking themselves seriously while producing this breathtakingly ridiculous
Pepsi Gravitational Field document. They probably developed this logo on its own with no concept, liked the look of it and went to the far corners of the Earth to find data and other nonsense to prop up the design. Come on, the Golden Ratio? And this
quote by Mr. Arnell:
When I did the Pepsi logo, I told Pepsi that I wanted to go to Asia, to China and Japan, for a month and tuck myself away and just design it and study it and create it.
He sounds like a total douche. But anyway, as I mentioned
previously, I still like the new MtnDew logo, and... that's it. Check out a great example of 'idea judo' on the left by
Lawrence Yang.
I skimmed that piece of complete jibberish yesterday. What kind of horseshit is he trying to shovel into our mouths? Utterly ridiculous. If I was pepsi, I would sue. What am I talking about? Pepsi took the shovel full of horseshit in the mouth, and went back for 2nds. Idiots.
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