The video above has been making the rounds recently, and for those curious as to the story behind it, Burt Helm was able to shed some light over at BusinessWeek's Brand New Day blog. In short, the entire video only cost about $6500 out of the directors pocket with everyone else (actors, crew, post) working pro-bono.
Of note is the relatively small sum Budweiser paid to lease the rights for the original commercials back in 2000, $37,000 for five years of use. That turned out well for director Charles Stone III who was able to reuse the idea for the video above. Check the official site for the original 2000 non-Budweiser short.