V Water by Jennifer Chen and Sara Leal for 20:20 London

There's Something In The Water - video powered by Metacafe

When I first saw the Mentos commercials in the early 90s I thought commercials in the U.K. were all campy. They were the corniest, non-flashy marketing pieces I ever saw. Then came the various Honda commercials including the Rube Goldberg inspired one. Since then I've admired the spots airing across the Atlantic. While we get the flashy in your face heart pounding theatrics, the Brits are privy to subdued, intelligent commercials. I don't know what the hell V Water is, but I love the commercial above.

Labels: ,