That's a mouthful up there in the title line isn't it? Let me shorten it up for you. This watch is sex-O wrapped up in some cold black on black ceramic and titanium. Yours for the low low price of $25,000. I've been staring at this thing for a month now and the thing just gets more and more appealing. It also doesn't hurt that it was created specifically for the late Arton Senna's foundation, the Ayrton Senna Institute. Who is this Arton Senna you ask? Playskool will tell you all about him, but check this Wiki page if you want to do the digging yourself.