Infiniti logo, the disappointing conclusion.
Thanks to Slim for providing the answer to a question that has been causing me much distress as of late. Though I'm not really in the position to judge since I happen to be below Infiniti's target market (as in I'm very broke), I'm going to critique anyway.

The last Infiniti I drove was the QX4 about four years ago. That particular SUV was a slug with a 3.3L SOHC V6 outputting a pathetic 168hp tied to an ancient 4-speed automatic transmission. I'm telling you, it took forever to make it up that hill on 280 by exit 7. Of course the following year after I got that car, they put the 3.5-liter VQ V6 in it, tuned to produce 240hp.

That particular engine is a very special engine since it's the centerpiece that both Nissan and Infiniti has been riding (it powers the Altima, Maxima, 350Z, G35, Pathfinder, Murano, Frontier, Quest, and FX35) on during it's recent revival under Carlos Ghosn (design aside).

Anyway I digress, back to the topic at hand. The official statement given by Lippincott Mercer in regards to the logo's origins is pretty sad. I'm going to have to disregard their concept and go with the unending road one.

"The name “Infiniti” was chosen to communicate the endless potential for satisfaction among owners of a car with superb comfort, reliability and luxury. The unusual spelling assured the proprietary usage of the name, while the elegant logo was derived from the symbol for infinity."

So as you can see from that news article, the Infiniti logo and text was redone recently. How do you guys feel about it? I liked the kerning on the old logo, it sort of went well with that spaced out, unending mindset that the name Infiniti implies. The revamp looks a lot more condensed, and solid which isn't a bad thing, but I just don't think that look goes well with the concept of 'infinity'.

What car brand should we discuss next?

Update: BTW, FireFox's lead engineer drives a G35 coupe.
At 6:25 PM, Anonymous Anonymous said...

Regarding the kerning, I like the concept you mentioned, but the revision is just so much easier to read. Next we should talk about Kia. No, actually you know where my loyalty lies. Been a tough year, with plummeting sales and a total embarassment to start the F1 season for BAR. I don't even follow F1, but that news stung my fanboy heart...

At 5:39 AM, Blogger Jake said...

The development of that V6 was a huge financial burden on Nissan but it has resulted in one of the best V6 produced ever as well as a product line that is truely world class.

My vote is for Cadilac next if I dont get to it on my blog first.

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