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Forget the cars, let's talk about architecture!
Recently, Playskool sent this thread covering VW's signature factory in Dresden. In the thread are some great photographs showing the space occupied and in use; the last time I caught a glimpse of this project was years ago when it was wrapping up construction. It may be a bit unfair to compare these projects right now since BMW's building is still in the construction process. But then again I've never been a fair person.
Though the buildings serve different purposes (there is no manufacturing done within BMW's building, whereas the main purpose of VW's building is the construction of VW's halo luxury car, the Phaeton, both buildings serve as each manufacturer's architectural statement and customer delivery center.
So take some time to read up about each building and to digest the photographs. The BMW-Welt was designed by Coop-Himmelb(l)au, and the Gläserne Manufaktur was designed by Henn Architekten.
to be continued... (when BMW-Welt is completed)
Update: Found another interesting automotive building (was featured on page 40 in the current Wired). McLaren Technology Centre designed by Lord Foster located in Surrey, England. Here are some scans of a magazine article on it.
I'm getting hooked on architecture again (hah thought you'd never hear that eh?), anyone know of other interesting buildings built for automotive brands. Let's hope Japanese auto-related buildings have more flair than their transportation designs.
it would be hard to argue a versus battle between buildings, as they are not transformers (architecture isn't nearly cool enough). so basing which building is better simply on the architecture would not do justice for each building which seem pretty well designed and all will hopefully serve their purpose well.
however, based on the each respective companies objective on why they needed a building (ie. programming), VW makes the right hook to BMW, and a backhand to McLaren's groin. it be pretty sweet to go through a factory designed to be toured, and is way cooler than a showroom or giant headquarter. it makes an attempt to change the way an existing concept of a space can be used/experienced.
this has nothing to do with the post, but i thought you might find it amusing: The Crackers
oops, messed up the link. here's the right one: The Crackers
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